The site http://odnovogorsk.ru is set up with a large-scale advertising campaign and this is a real test for the chat bot in “combat "Conditions. A block with a consultant was placed on the right side of the site, next to the callback order widget.
Most competitors reduce the number of ad impressions at night and off hours, due to the fact that there is no one to handle customers. Automated consultant works online 24 hours a day. This means that we can test the hypothesis and not reduce advertising during this period.
As a welcome speech, the bot offers to tell about current special offers and promotions.
In the process of dialogue, the chat bot answers the client’s questions and suggests leaving contact for further communication with the manager.
From the inside, the process of setting up a database of dialogues was based on the analysis of more than 10,000 calls to real online consultants for a long time.
The resulting base is filled with the answers in the proposals for the residential complex "Olympic Village Novogorsk", taking into account the scripts of sales managers. In the case when the base is not sufficient to give an answer, the bot notifies by a letter about the failed dialogue. When the client leaves the phone, the lead is sent to the sales department.
- Hello!
I am a chat bot consultant site odnovogorsk.ru. Tell you about our discounts and promotions?
Yes, please.
At the moment there are very favorable conditions for the purchase of apartments
This is a 10% discount on ALL apartments, and if you consider at least 70 meters, you will also receive a parking place in our underground parking as a gift, which is also very profitable!
There are also apartments for specials. 18% discount for 1 bedroom apartments
For your convenience, I suggest you get advice from our specialist, he will orient you on our proposals, taking into account the budget.
Please indicate your contact number, our manager will contact you.
- 7 (012) 345-67-89
- Thank you, we will contact you.
During the reporting period, from 11.05.2018 to 11.06.2018, 30 contacts from traffic 38671 visits were received
Customers showed a high interest in communication, the conversion from a visit to a dialogue was 1% .
Total number of hits increased by 6%
Due to the use of chat-bot, the average cost of calls decreased by 6%
Of these, 38% are received during off-hours. Based on these data, we can conclude about the effectiveness of advertising in this period and increase the number of ad impressions during off-hours.
“With the help of a chat bot, we increase the coverage of site visitors who are interested in the project, but they don’t dare to call and ask a question. The automated consultant works around the clock, seven days a week, due to which we receive additional appeals during off-hours. "
Burdiladze Nino
Head of Marketing, Khimki Group